The RevPar Media Team Celebrated Five Years in Las Vegas

Here’s a look at all the fun we had on our Las Vegas adventure:

We are thrilled to introduce you to Revy, the newest member of our marketing team! Revy isn’t just any bird; he’s a hospitality connoisseur.

The most wonderful time of year is near. No, not football season! The holiday season! From families seeking a festive getaway to professionals attending holiday parties, demand is high. And so is the competition.

How do you ensure your hotel stands out from the crowd? It requires more than just hanging a few lights. It demands a strategic marketing plan.

Here's your essential guide to crafting a marketing strategy that will have guests choosing your hotel for their holiday celebrations.

Have you ever sat in a meeting completely lost and confused by all the acronyms and jargon that’s flying around? Well fear not, Revpar Media has a quick guide for you!

Let’s take a look at the top ten terms you should know.

Goodbye summer, hello pumpkin spice everything and friendly ghosts. Halloween isn’t just for kids and costume parties anymore—it’s a golden opportunity for hotels to create unforgettable experiences, boost off-season bookings, and generate serious social media buzz.

No more candy corn at the front desk. This year, captivate your guests with these three spooktacular marketing ideas that will have them booking a stay just for the thrill of it.

Do you smell that? The pumpkin spice lattes? It’s that time of year again. The leaves are turning red, it’s chilly in the morning, warm in the afternoon, and for hoteliers, that means one thing: budget season. While often met with a mix of spreadsheets, forecasts, and caffeine, this is your chance to set your property up for a stellar year ahead.

Forget tweaking last year’s numbers. This year, it’s time to make power moves. Here’s how to build a bullet-proof budget.

Let's be honest: is your 2025 budget forecast currently based on:

A) Complex data models?

B) A hopeful prayer?

C) A fortune cookie?

If you picked B or C, we feel you. It’s tough out there.

So you want to optimize your budget this season? Then, you’ve come to the right place! 

Let’s be real. We’ve all been there. You’re putting yourself out there. You’re doing the work, but you’re just not turning heads. The phone line is dead and your website is gathering dust.

You’re wondering, “Am I the problem?”

Maybe it’s not you. Maybe it’s your marketing budget. It’s tired. It’s predictable, it’s safe, and frankly, it’s not getting you the ROI (Return on Investment) you deserve.

It’s time for an upgrade. Here’s how raising your marketing budget is like a Birkin bag for your bottom line—it might seem like a splurge upfront, but it’s a classic investment that only appreciates over time.

If you’re like most hotel marketers, your world revolves around a few key performance indicators (KPIs). One of them is Return on Ad Spend (ROAS). This metric tells you how much revenue you earned for every dollar spent on marketing. It’s a vital metric when measuring campaign performance.

But here’s an uncomfortable truth: ROAS is a snapshot, not the entire picture of your marketing campaign’s success. It’s great for measuring the immediate effectiveness of a specific ad. However, it will leave you in the dark in the long term for the health of your brand.

True success isn’t about filling rooms every night, but about building a community of loyal advocates who return year after year. To measure that, you can look at your powerful trio of metrics: Customer Acquisition Cost (CAC), Revenue Per Occupied Room (RevPOR), and Lifetime Value (LTV).

SEO is evolving–a surprise to no one.

But how is it changing search?

AI is restructuring the results page. New technologies are determining what websites to show you. How can you ensure you appear in Google search results?

Here are the three key ideas to live by:

• SEO (Search Engine Optimization)

• AEO (Answer Engine Optimization)

• GEO (Generative Engine Optimization)

SEO sets the stage with a foundational strategy, AEO builds on that by formatting content to appear in snippets, and GEO takes it one step further by ensuring your content is structured and credible.

These three engine optimization tactics work together, so no need to start a new strategy from scratch.

A Guide for Hospitality Businesses

In the competitive world of hospitality, standing out is more challenging than ever.

Guests want more than booking a room; they are seeking memorable experiences. This is why brand storytelling is a game-changer. A well-crafted brand story fosters connection and sets you apart from your competitors. In this blog, we’ll discuss the steps you can take to structure your brand’s story.

Travelers rely heavily on visual content before booking their hotels. While high-quality photos are essential, video marketing can take your strategy to the next level. According to Uno RateGain, 83% of travellers book a hotel after seeing their content. Reels captivate audiences longer and are more likely to be shared, making them a powerful tool for driving bookings.

Choosing the right partnership requires more than a glance at the follower count. To ensure a successful collaboration, you’ll want to know what metrics matter.

On July 17th, the RevPar team had the privilege of attending the TIEWN/BLLA Women’s Leadership conference in California. An event overflowing with inspiration and connection.

Calvin Tilokee, Founder and CEO of RevPar Media, reflects on his experience, saying, “It was powerful to experience the camaraderie and feel a room full of people pulling in the same direction and sharing experiences.”

Increase Instagram Traffic with SEO

Instagram made a groundbreaking update on July 10th–your content will now be available in search engine results. Users will no longer have to open the app to view Reels, photos, or carousels. This new update will revolutionize how marketers connect with people online.

In today’s digital landscape, consumers rely on real-time reviews from social media for recommendations before making expensive decisions. Influencer marketing bridges this gap by connecting consumers with trusted voices.

But how can you use influencer marketing to promote your property? You can find this answer in data-driven strategies. Here is how we helped one of our hotels leverage insights for a high-performing influencer collaboration.

In this debut episode of Socially Awkward, host Calvin Tilokee welcomes Christine Trippi, Founder of The Wise Pineapple and author of Yes is the Answer, for a transformative discussion about “leading from the heart” in hospitality.

The hospitality industry is evolving at lightning speed. At HITEC (Hospitality Industry

Technology Exposition and Conference), they showcased groundbreaking new

technology through 370+ interactive exhibits. From AI-powered hospitality robots to new

fire prevention methods, these advancements optimize workflows and enhance the

guest experience. Here’s a look at the latest innovations from HITEC:

RevPar Media made waves this year at the Boutique Boutique & Luxury Lodging

Association’s Investment Conference in New York City by connecting with CEOs and sponsors. The energy was electric--here are some standout moments that inspired us: