Let Me Guess: Did Your Hotel Have the same Valentine’s Day Package for 20 Years?

It’s time to upgrade from chocolate and flowers.

If you played it safe with this past Valentine’s Day package, RevPar Media’s CEO, Calvin Tilokee, offers thoughtful tips for updating a classic hotel offering. “The key to creating new and exciting experiences is asking what your guests want! What dish is the most ordered from room service? What drink is most ordered?”You can create new and imaginative Valentine’s Day packages by focusing on your guests’ preferences and partnering with local businesses. Here are some creative offerings to consider:

The sweetest dog enjoying Valentines at Park Central Hotel, NYC. Photography by RevPar Media

Custom Fragrances: A Scent-sational Experience

Did you know you can make custom perfumes here in New York? Consider partnering with local perfumeries so your guests can create custom fragrances. “Le Lebo creates custom fragrances based on an individual's taste. They mix a tester size right there on the spot!” Tilokee adds. How can romance be dead when you can smell it getting off the elevator? Le Lebo isn’t the only perfumery nearby. There are several brands that offer this unique and romantic experience.

Why It Works:

- Couples create a special keepsake, commemorating their special get-away.

- It’s an intimate activity, yet they can share it with their friends online.

- By partnering with a local business, you can boost your SEO by leveraging their keywords and audience.

Get Valentines ready at West House, NYC. Photography by RevPar Media

Stream and Sleep: Cozy Night In

Which is a “different version of Netflix and Chill,” Calvin clarifies. “Many hotels offer streaming services in their rooms. Promote this via a package in the days leading up to Valentine’s Day, include a room service credit, and boom!” This can also be marketed year-round as an evergreen romance package, so double boom! Stream and Sleep is a simple but unique offering that is sure to attract couples looking for a restful night in a cozy room. Test Your Package with Influencer Marketing “Utilizing influencers is a great way to inspire sales of your romance packages,” Tilokee says. “How would they improve the package?” Influencers have a unique glimpse into a life of luxury and can offer feedback based on what their audience wants. Tilokee adds, “Strategically, get them in prior to Valentine’s Day so you can utilize their content prior to your booking window!” Not only can you use an influencer’s content to promote your romance package, but you can also use their feedback to improve the offerings before the package goes live. By collaborating with an influencer, you will be able to reach new audiences and build trust with future guests.

A cozy night in at West House, NYC. Photography by RevPar Media

Highlight Your Local Community: Other Partnerships to Consider

Some thoughtful additions to consider when updating your Valentine’s package are:

- Partnering with local restaurants to offer exclusive Fine Dining experiences.

- Partnering with a local Bathhouse or day spa.

- Partnering with a local winery that offers tours and tastings.

- Partnering with a local Jazz Club so guests can enjoy live performances.

Visit the lounge at West House, NYC for any celebration! Photography by RevPar Media

Final Thoughts

There are several ways to elevate your classic Valentine’s Day package. But why wait until next year? Start updating your romance packages now, so when next Valentine’s Day rolls around, you’ll be ready to offer an unforgettable experience!