Creating a memorable brand identity is essential for any business, whether starting from

scratch or rebranding, the process requires time and research.

Alana Kumar, RevPar Media’s Graphic Designer, offers insight on how to craft a brand

identity that stands out.

The Asian American Home Owners Association (AAHOA) is hospitality’s largest hotel owners association in the world, with nearly 20,000 members. Each year, the organization hosts the largest hospitality convention in the world and is a central hub for networking, learning, and connecting with hoteliers across the globe. This year, RevPar Media’s founder, Calvin Tilokee, will be moderating a panel on Wednesday, April 16th. Here’s a sneak peek of what you’ll see at the upcoming panel.

Dos and Don’ts of Hotel Influencer Marketing

The hospitality industry has evolved significantly with the rise of eCommerce, making it an essential channel for driving bookings and revenue. For hotel General Managers (GMs), understanding the nuances of eCommerce is critical to staying competitive in a highly dynamic market. Here are three essential insights tailored specifically for hotels to help maximize their eCommerce potential.

Revenue management and marketing are two sides of the same coin. To increase revenue, you must first identify your target audience. Understanding your market allows you to create tailored social media content that reaches future guests, ultimately increasing sales. 

Whether you're addressing negative news, misinformation, or influencer controversies, knowing how to respond to a PR crisis can make or break your brand's image.

Let Me Guess: Did Your Hotel Have the same Valentine’s Day Package for 20 Years?

It’s time to upgrade from chocolate and flowers!

If video isn’t a significant part of your content strategy, you risk being left behind in this rapidly evolving landscape.